CLEWA

A Web App to help you categorically track your expense history and establish personal budgets.

MY ROLE

Ideal Thinking, Researcher, UX Designer, UI Designer.

PROJECT TIMELINE

DEFINE PROBLEM

Overspending is a common issue people are facing almost everyday. Spending issues can impact people’s financial future and can lead to serious financial issues, like debt, home foreclosure, poor credit, even marital issues.

Some may have a shopping addiction if you shop to deal with negative feelings, argue with loved ones about your spending habits, buy things on credit that you couldn’t afford to buy in cash, or feel guilty or ashamed after going shopping.

RESEARCH

WHY DO PEOPLE OVERSPEND:

The reasons behind overspending can be nuanced, but they generally fall into one of the following three main categories:

  • Ignorance.
  • Making purchases with a credit card or digital wallet.
  • A lack of self-discipline.

HOW TO STOP OVERSPENDING:

Understanding why you overspend is an important first step toward curbing poor habits. Then, you must take action. Get your money under control by using these six expert-backed strategies:

  • Make a spending plan.
  • Create small concrete goals.
  • Automate savings.
  • Spend in moderation.
  • Calculate the work cost.
  • Find other ways to reward yourself.

TARGET AUDIENCE:

  • Consumers who want a precise number showing how much money they have leftover after expenses.
  • Consumers who want to save money and need help to prevent overspending.

NAME OPTIONS:

  • WalletButler
  • Safe Future
  • BK Flow
  • SpendTrack
  • Clewa

WORDLIST:

  • Simple
  • Accurate
  • Digital
  • Modern
  • Reliable

PERSONA

COMPETITORS

Mint

PocketGuard

EveryDollar

Mint is a free personal finance service that’s in a class by itself. No web-based rival provides as comprehensive a collection of tools for tracking your income, spending, budgeting, and goals.

PocketGuard is a budgeting app that gives users a holistic view into their expenses and cash flow to help save more money each month.

EveryDollar is free budget app accessible from your computer and phone. It is based on a proven plan that’s helped millions of people get out of debt and save.

MOODBOARD

FINAL LOGO

DATA VISUALIZATION RESEARCH

STYLE TILES

POSSIBLE FEATURES

  • Bank total amount.
  • Monthly spend.
  • Upcoming bills (Youtube, At&t etc.)
  • Net income (Earned so far; Bills paid; Spent so far.)
  • Upcoming debt payments.
  • Eating out monthly total budget.
  • Eating out left to spend.
  • Eating out spent already.
  • Total debt.
  • Dream house down payment savings.
  • Utilities payments.
  • Monthly earned for eating out.
  • Merchant history
  • Create a vacation goal and set a target amount.
  • Set goals for certain categories.
  • Gifts budget.

ELEMENT COLLAGE

ACTIVITY FEED

DASHBOARD WEB

DASHBOARD WEB MOCKUP

DASHBOARD MOBILE

DASHBOARD MOBILE MOCKUP

ONBOARDING SEQUENCE

TAKEAWAYS

This is my first time designing a financial platform. The biggest challenge was how to help users visually understand better when there are a lot of charts and numbers on the screen.

If I have more time, I will improve the following:

-Design all the other layouts.
-Add more onboarding sequence pages.
-Create an information architecture.
-Design user tasks.